IPG Labs and the Future of Ubiquitous Media

 

Nestled in the trendy mid-Wilshire area of Los Angeles, the Interpublic Emerging Media Lab aims to prove that any message can be embedded into...well basically anything.  IPG's high-tech lab seems more like the geek's ultimate fantasy apartment than a space for intensive media study, but big name companies and cutting-edge marketing firms use it as their playgrounds. Their goal: to provide real-world demonstrations of how media can be integrated into life.  Be it a refridgerator that's connected to the network, an gaming-intensive dorm room, or an interactive bar, IPG Labs tries to develop innovative ways for companies to reach out to their customers.  However, with so much media integrated in everyday devices, what can we do with all this information?  There's already the phenomenon of email fatigue -- long-term email users get overwhelmed with daily e-mail. What about information fatigue after media becomes hyper-ubiquitous through wirelessly networked integrated devices? 

Twitterizing FIJI Water

So, like I'm totally doing FIJI Water's social media strategy.  It's way awesome.

But seriously, I'd like to go into the strategy a little, but I'm not sure what my boundaries are.  But I do know that people are at least picking up on FIJI Water's efforts in Twitter.  We've been brought up a couple of times! Check em out:

Why I don't link Twitter to Facebook

I don't link my Twitter updates to Facebook for multiple reasons (other than I haven't really researched on how to do it). I know its a common trend and all the cool social media kids are doing it, but I just haven't seen the need for it other than time issues. Another list!

Pure Awesome

This has nothing to do with anything relevant. Just plain awesome.

But to relate it to social media concepts...ummm...remixing...and uh...video games as art...um...pop culture and stuff. yeah?

The Right Size for Your Company?

So you're sitting your bedroom, cramped in with five other people.  You're hot, sweaty, and smell of rich stuffed crust pizza and lip-saturating breadstick butter.  HyperMegaGlobo Solutions, LLC was just formed that fateful day.  Your mission: to hax teh intarwebs for the non-social media types who are struggling to find a cheap way to peddle their wares. 

Your team has already proclaimed dreams of golden thrones atop marble palaces.  But how many people will be there with you?  Shortly, your five-person team seems a bit lacking.  Besides, your room can squeeze a few more people in there.  But what really is the ideal size to progress towards that vision of paradise?

Bite-Sized Yippity-Yap

 

"Ok, it seems like Twittering is just randomly bragging about your unexeceptional life"

Twitterlebrity! Twittersphere! Twitterverse!  Everything's so Twitter-centric! Time to Twitter-bash, or "Twash" this service with this video from Current TV.

The Most Tactile Display Device

This comic just jumped out to me.  I'll leave it up to your interpretation :) Click the pic to visit the article behind the comic.

Quick post!

Another Widget!

Ok I can't stop playing with Sproutbuilder. So addictive! I found it's useful for branding your own video player as well:

They need to fix the video quality, but I'm sure they'll get to it.  Just in case you're wondering, the video's from coverage we did for BakitWhy.com on the Black Eyed Peas' Apl.de.ap's Apl Foundation Launch/Birthday at Vanguard in Los Angeles.

Widgets Galore!

The sproutbuilder.com widget/flash application service is pretty awesome.  Here's a widget that I made in less than 5 minutes and posted to Facebook:

High-Fivin' Explore.org

Charles Annenberg Weingarten of the USC Annenberg School of Communication fame (kind of?) and several non-profits, philanthropists, journalists and filmmakers came together to build the globe-trotting site, Explore.org.  Instead of describing it myself, here's text from the about page:

Explore is a philanthropic multimedia organization that makes documentary films and photographs to showcase extraordinary nonprofit efforts and leaders around the world.

It definitely looks like a great site with potential to educate millions about humanity-centered achievements around the world.  However, they're having some trouble gathering up viewers.  Here's a few tips on attracting and retaining an audience that hopefully can apply to explore.org and other sites.

Syndicate content